Intelligent Ecosystem Tracks

Ecosystem Track
McAfee’s Approach to Revolutionizing Security in Intelligent Systems, Presented by Rishi Bhargava, VP, Product Management, Datacenter & Server Security, Embedded Security, McAfee, Inc.
Accelerating Intelligent Systems through Embedded Software Development, Presented by Gareth Noyes, Chief Strategy & Technology Officer
Wind River
The Hype and Happenings of Software-Defined Networking, Presented by Ben Cherian, Chief Strategy Officer, Midokura

Vertical Industry Track
The Internet of Things: What does it take to make it a Reality?, Presented by Geoff Lees, Senior Vice President and General Manager Microcontrollers, Freescale Semiconductor
Memory for the Interconnected World, Presented by Tom Eby, Vice president of Embedded Solutions at Micron Technology
The Connected Car, Presented by Tom Trill, VP of Marketing at Spansion





Thursday May 30, 2013

1:00 pm - 1:50 pm  "The Internet of Things: What does it take to make it a Reality?"
This talk gives an overview of what the Internet of Things mean at different levels of abstractions all the way through the value chain, from lower level semiconductor all the way through the service providers. It also looks at factors inhibiting, as well as accelerating the roll out of the Internet of Things.

Presented by Geoff Lees,
Senior Vice President and General Manager Microcontrollers, Freescale Semiconductor

Geoff Lees is senior vice president and general manager of Microcontrollers at Freescale, and he previously served as vice president and general manager of the Industrial & Multi-Market division.

Geoff has more than 30 years of industry experience focused on microcontrollers.

Before joining Freescale in 2011, Geoff spent 13 years with the microcontroller business at NXP and Philips Semiconductors, becoming vice president and general manager. He was responsible for the introduction of the industry’s first 32-bit ARM Flash microcontrollers, and also led the development and launch of the first Cortex-M0 and dual-core M4/M0 architectures.

Prior to this, he held various positions in systems design, software and applications engineering and management in industrial, distribution and semiconductor companies.
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1:00 pm - 1:50 pm  "McAfee’s Approach to Revolutionizing Security in Intelligent Systems"
Embedded security will be required to secure data, devices, and networks across all industries as 50 billion devices will be connected by 2020. Learn about McAfee’s approach to Embedded Security, and how whitelisting is a best practice when it comes to these devices. See how security should get “built in” to prevent known and unknown vulnerabilities as well as help meet compliance requirements.  Attendees will also learn how McAfee technologies fit within the Intelligent System Framework and how the company is working together with Intel to develop innovative forward looking strategies in the embedded market.

Presented by Rishi Bhargava,
VP, Product Management, Datacenter & Server Security, Embedded Security, McAfee, Inc.

A visionary and technology enthusiast, Rishi drives all Embedded Security initiatives at McAfee. With over 12 years of product development and management experience, he has a reputation of turning small ideas into market-leading products. Rishi holds a B.S. in Computer Science from IIT, New Dehli and a Masters from USC.
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1:55 pm - 2:45 pm  "Memory for the Interconnected World"
Micron will discuss the the critical role embedded memory plays in today’s global network of intelligent systems – from sophisticated ADAS technology to smart meter sensors – and outline key strategies to help customers navigate their memory options in order to secure, protect and future-proof their design investments.

Presented by Tom Eby,
Vice President of Embedded Solutions at Micron Technology,

Tom Eby is Vice President of Embedded Solutions at Micron Technology. Mr. Eby joined Micron in September 2010. Prior to joining Micron, he was with Spansion where he held leading roles in Strategy and Communications, Sales and Marketing, and Integration. He was also General Manager of the Embedded Group and its predecessor, CSID. Before moving to Spansion, Mr. Eby was with AMD working in a variety of positions in Sales and Marketing and Strategy.

Mr. Eby earned Bachelor of Science degrees in electrical engineering and computer science from Princeton University.
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1:55 pm - 2:45 pm  "Accelerating Intelligent Systems through Embedded Software Development"
Intelligent devices are transforming the way we work, play, and live. And they’re the key to transforming the way businesses operate, differentiate themselves, and make money in the years ahead. From traffic information on your car’s GPS, to remote health monitoring, to smart meters, the ways in which intelligence and control systems from remote machines can be used seem endless.

Companies can use this data to become more efficient, cut costs, and open up new revenue streams.  However, it can be quite challenging for businesses to effectively design and implement Intelligent Systems at scale. Navigating the steps to success can be daunting, but it is possible to accelerate its design and adoption by taking advantage of standardized and optimized development frameworks. Wind River is leading the way to simplify and accelerate development of Intelligent Systems and services.  This approach can save man-years of development effort, time, complexity, and dollars so companies can focus where it matters most—on getting value-add and differentiating functionality to the market faster than ever. 

Topics include:
Requirements for Intelligent devices
Intelligent Systems software “foundation”
Connectivity, Security, Manageability
Ecosystem
Customization and optimization

Gareth Noyes,
Vice President, Strategy and Corporate Development,
Wind River

Gareth Noyes is responsible for Wind River's corporate strategy and mergers and acquisitions activities as well as for leading the chief technology office. He joined the company in January 1999 and has held various roles including ones in engineering, product management, business development, and strategic alliances. He holds a Ph.D. in high-energy particle physics from the University of Birmingham (UK) and a B.Sc. in physics from Royal Holloway at the University of London.
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2:45 pm - 3:40 pm  "The Hype and Happenings of Software-Defined Networking"
In the infrastructure space, there is a growing trend of companies calling themselves “software defined (x)”. Often, it’s a vendor that is re-positioning a decades old product. Though on occasion, it’s smart, nimble startups and wise incumbents seeing a new way of delivering infrastructure. Either way, the term “software defined” is with us to stay and there is real meaning and value behind it if you look past the hype.

In this session, Ben Cherian will educate the audience on what software-defined networking is and relay the potential for this modern approach. Midokura's Ben Cherian, Chief Strategy Officer – Mr. Cherian manages corporate strategy to implement Midokura' s vision to provide a more flexible, customizable and adaptable network infrastructure for companies worldwide through network virtualization.

Presented by Ben Cherian,
Chief Strategy Officer, Midokura

Ben Cherian is a serial entrepreneur who loves playing in the intersection of business and technology. Prior to Midokura, his last role was as GM of Emerging Technologies at DreamHost, where he ran the cloud business unit. Prior to that, Ben ran a cloud-focused managed services company. Ben has spoken at many different conferences including; Interop NYC, Interop Vegas, CloudConnect, HostingCon, OSCON and prior OpenStack conferences.
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2:45 pm - 3:40 pm  "The Connected Car"
In our apptized consumer tech world, the connected car is challenged to keep pace with the innovation of mass-adopted devices such as our smart phones and tablets. But what does this look like to the industries developing and delivering the connected car and how does it change business models, user experiences, information gathered and shared, safety, security, and even our mode of connecting from point A to point B? Spansion will present its vision on developments in the connected car, how hardware-based security will play an important role both within the car and in the networks, and the next challenges the industry faces.

Presented by Tom Trill,
VP of Marketing at Spansion

Tom Trill, vice president of segment and platform marketing at Spansion, is responsible for developing and managing positioning strategy across our embedded market segments, including Automotive, Communications, Consumer, Enterprise and Industrial.  Tom’s expertise includes memory and SoC product and solutions marketing for a broad range of segments and platforms ranging from consumer mobile to the enterprise to the energy sector.  Prior to joining Spansion, Tom worked in strategic alliances, business development, marketing and sales at Freescale and Hitachi.  He also held a number of leadership roles at Samsung Semiconductor for nearly a decade, including director of DRAM marketing and global account director for major OEMs.  Tom holds a BBS from the Galway-Mayo Institute of Technology (GMIT) and an MBA from Santa Clara University.
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