Intelligent Ecosystem Tracks

Ecosystem Track
McAfee’s Approach to Revolutionizing Security in Intelligent Systems, Presented by Rishi Bhargava, VP, Product Management, Datacenter & Server Security, Embedded Security, McAfee, Inc.
Accelerating Intelligent Systems through Embedded Software Development, Presented by Brian Vezza, Director of M2M, Wind River
From BIOS to the Internet of Things: 30 Years of Intelligent Firmware Systems Innovation, Presented by Steve Chan, Chief Technology Officer, Phoenix Technologies

Vertical Industry Track
The Internet of Things: What does it take to make it a Reality?, Presented by Geoff Lees, Senior Vice President and General Manager Microcontrollers, Freescale Semiconductor
Memory for the Interconnected World, Presented by Tom Eby, Vice president of Embedded Solutions at Micron Technology
The Connected Car, Presented by Tom Trill, VP of Marketing at Spansion





Thursday May 30, 2013

1:00 pm - 1:50 pm  "The Internet of Things: What does it take to make it a Reality?"
This talk gives an overview of what the Internet of Things mean at different levels of abstractions all the way through the value chain, from lower level semiconductor all the way through the service providers. It also looks at factors inhibiting, as well as accelerating the roll out of the Internet of Things.

Presented by Geoff Lees,
Senior Vice President and General Manager Microcontrollers, Freescale Semiconductor

Geoff Lees is senior vice president and general manager of Microcontrollers at Freescale, and he previously served as vice president and general manager of the Industrial & Multi-Market division.

Geoff has more than 30 years of industry experience focused on microcontrollers.

Before joining Freescale in 2011, Geoff spent 13 years with the microcontroller business at NXP and Philips Semiconductors, becoming vice president and general manager. He was responsible for the introduction of the industry’s first 32-bit ARM Flash microcontrollers, and also led the development and launch of the first Cortex-M0 and dual-core M4/M0 architectures.

Prior to this, he held various positions in systems design, software and applications engineering and management in industrial, distribution and semiconductor companies.
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1:00 pm - 1:50 pm  "McAfee’s Approach to Revolutionizing Security in Intelligent Systems"
Embedded security will be required to secure data, devices, and networks across all industries as 50 billion devices will be connected by 2020. Learn about McAfee’s approach to Embedded Security, and how whitelisting is a best practice when it comes to these devices. See how security should get “built in” to prevent known and unknown vulnerabilities as well as help meet compliance requirements.  Attendees will also learn how McAfee technologies fit within the Intelligent System Framework and how the company is working together with Intel to develop innovative forward looking strategies in the embedded market.

Presented by Rishi Bhargava,
VP, Product Management, Datacenter & Server Security, Embedded Security, McAfee, Inc.

A visionary and technology enthusiast, Rishi drives all Embedded Security initiatives at McAfee. With over 12 years of product development and management experience, he has a reputation of turning small ideas into market-leading products. Rishi holds a B.S. in Computer Science from IIT, New Dehli and a Masters from USC.
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1:55 pm - 2:45 pm  "Memory for the Interconnected World"
Micron will discuss the the critical role embedded memory plays in today’s global network of intelligent systems – from sophisticated ADAS technology to smart meter sensors – and outline key strategies to help customers navigate their memory options in order to secure, protect and future-proof their design investments.

Presented by Tom Eby,
Vice President of Embedded Solutions at Micron Technology,

Tom Eby is Vice President of Embedded Solutions at Micron Technology. Mr. Eby joined Micron in September 2010. Prior to joining Micron, he was with Spansion where he held leading roles in Strategy and Communications, Sales and Marketing, and Integration. He was also General Manager of the Embedded Group and its predecessor, CSID. Before moving to Spansion, Mr. Eby was with AMD working in a variety of positions in Sales and Marketing and Strategy.

Mr. Eby earned Bachelor of Science degrees in electrical engineering and computer science from Princeton University.
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1:55 pm - 2:45 pm  "Accelerating Intelligent Systems through Embedded Software Development"
Intelligent devices are transforming the way we work, play, and live. And they’re the key to transforming the way businesses operate, differentiate themselves, and make money in the years ahead. From traffic information on your car’s GPS, to remote health monitoring, to smart meters, the ways in which intelligence and control systems from remote machines can be used seem endless.

Companies can use this data to become more efficient, cut costs, and open up new revenue streams.  However, it can be quite challenging for businesses to effectively design and implement Intelligent Systems at scale. Navigating the steps to success can be daunting, but it is possible to accelerate its design and adoption by taking advantage of standardized and optimized development frameworks. Wind River is leading the way to simplify and accelerate development of Intelligent Systems and services.  This approach can save man-years of development effort, time, complexity, and dollars so companies can focus where it matters most—on getting value-add and differentiating functionality to the market faster than ever. 

Topics include:
Requirements for Intelligent devices
Intelligent Systems software “foundation”
Connectivity, Security, Manageability
Ecosystem
Customization and optimization

Presented by Brian Vezza,
Director of M2M, Wind River

Brian Vezza champions M2M markets and solutions at Wind River, resulting in better M2M market penetration and driving M2M market share. Previously he led an M2M venture project in Nortel's CTO office and has been actively involved in M2M since 2002, when he initiated and led its M2M investigation and has worked on a wide range of M2M solutions. He has nine patents granted and 21 patent applications, including more than 10 directly relating to "intelligent solutions" and M2M. He holds a Bachelor of Science in physics from the University of California, San Diego.
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2:45 pm - 3:40 pm  "From BIOS to the Internet of Things: 30 Years of Intelligent Firmware Systems Innovation"
In the post PC world, machines have become more and more autonomous. They can communicate, make decisions, repair and improve themselves without human intervention: A plane sends diagnostic and repair data to the airport maintenance facility as it is landing; a manufacturing robot helps another one fix itself; a restaurant table aggregates order data for guests. At the heart of every connected machine, the Intelligent Firmware System is the glue between the pure hardware and operating system layer and human interface. Known as BIOS thirty years ago, this technology has evolved with the connected world of the 21st century and is now emerging as the key technology for the new M2M and big data industrial revolutions. In this deep-dive presentation, Phoenix Technologies, the inventor of BIOS, will explain and detail this next generation paradigm that is leading us towards the evolution of intelligent systems in the "Internet of Things" world...

Steve Chan,
Chief Technology Officer,
Phoenix Technologies

Steve Chan joined Phoenix in March 2011 as Chief Technology Officer and is supervising a global team of research and development scientists designing the next generation intelligent firmware systems for the Internet of Things and Machine-to-Machine (M2M) communications. Prior to Phoenix, Mr. Chan was the Sr. Vice President of Technology Development at FutureDial, Inc. where he was responsible for groundbreaking innovations such as over-the-air, real-time firmware push-updates for ARM-based mobile phones for both cellular and Wi-Fi networks – a machine firmware system currently deployed in many countries by global carriers and top tier OEMs. In his previous tenure with Phoenix, he saw the growth of the company to over $100 million in revenue. Steve also served as the Corporate Vice President at Chips and Technologies as well as the General Manager of the Media and Graphics Division. Prior to this, he was the Vice President of ASIC design at LSI Logic Corporation in charge of all customer designs.
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2:45 pm - 3:40 pm  "The Connected Car"
The connected car means many different things to many different people in many different cultures.  With a lack of homogeneity and cooperation across the various stakeholder ecosystems these “car connections” are often point-to-point, closed, expensive, and difficult-to-manage systems with limited connectivity.  A convergence of several distinct ecosystems and standardization—similar to what we are just beginning to see in intelligent, connected devices in other markets—is requisite before the automobile has ubiquitous, “always on” connectivity.  A fundamental shift in design, use models, and culture are the pre-requisites to delivering the promise of “connected car”. 

Spansion will present its vision on key technologies that can address some of the critical challenges presented and new ideas and technologies that will likely shape the future of the connected car.

Presented by Tom Trill,
VP of Marketing at Spansion

Tom Trill, vice president of segment and platform marketing at Spansion, is responsible for developing and managing positioning strategy across our embedded market segments, including Automotive, Communications, Consumer, Enterprise and Industrial.  Tom’s expertise includes memory and SoC product and solutions marketing for a broad range of segments and platforms ranging from consumer mobile to the enterprise to the energy sector.  Prior to joining Spansion, Tom worked in strategic alliances, business development, marketing and sales at Freescale and Hitachi.  He also held a number of leadership roles at Samsung Semiconductor for nearly a decade, including director of DRAM marketing and global account director for major OEMs.  Tom holds a BBS from the Galway-Mayo Institute of Technology (GMIT) and an MBA from Santa Clara University.
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